EllieDeLaPlaya Ellie Balderrama
Rocky Imports
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A little bit of absolutely everything: the store you check when nowhere else has it.
Rocky Imports is the town's everything store: aisles of the hard-to-find, the forgot-to-pack, and the didn't-know-you-needed, at prices that keep locals and vacation-house stockers coming back. The unofficial town rule appears on the reviews in two languages: if you can't find it anywhere, check here.
Give it time. The place rewards wandering, and the staff actually help.
Local tips
The parking spot is the hardest item to find in the store, so circle patiently or park a block off and walk. Budget more browsing time than seems reasonable.
What to look for
Whatever the beach house is missing. That's the inventory strategy, and it works.